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"From The Westside With Love" | Spring/Summer 2023 Editorial

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Written by Christopher Cruz
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Written by Christopher Cruz
In honor of our Spring/Summer 2023 Collection, we take YID to the West Coast. Shot by California Native Ron Ronson, We captured the essence of our brands foundation of Growth, Nature, and Appreciating Life. Modeled by Atlanta Based Rapper Curtis Williams, Formerly a Member of the ATL Rap Group Two-9. 
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About

“Founded on the principle of every day being a new day full of fresh opportunity, to look forward, never back, and to forgive oneself of past mistakes or situations. We constantly have a positive outlook on life and finding beauty in the future and things like life, nature, and growth. With so much negativity in the world, we want to create a positive outlet for everyone."  

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